This article discusses the results of a research study that used focus groups and surveys to explore the public’s perspectives on water and water conservation programmes in the Lower Sunshine Coast of British Columbia, Canada. Findings suggest that a high percentage of people view water conservation as an important environmental issue in the Lower Sunshine Coast. Recommendations made by research participants to improve local government’s existing water conservation programmes and improve regulatory mechanisms are discussed extensively. Some examples of these recommendations include: creating the water conservation programmes appealing to the senses, giving people a reason why they should conserve water, constantly reminding the public and developing a mascot.
focus groups, lawn watering, local perception, multiple source of evidence research, outdoor water use, public perception, qualitative research, water conservation, water conservation programs, water demand management
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