This paper presents certain aspects of modern tourism management of outdoor destinations. Destination management now includes programmes that reinforce the competitive capabilities of a destination by taking into consideration both the demand and the supply sides of tourist services. After a brief description of pertinent international examples, a case study of a potential tourist region in Greece is presented, with particular emphasis on the perspectives of a resident religious minority. The paper emphasizes community involvement in planning practices, and how this can influence sustainable tourism development in association with local and regional government authorities.
case study analysis, community involvement, competitiveness of new outdoors tourist areas, Greece, internal image analysis, minorities and tourism development, sustainable destination management
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