5M Strategy for COVID-19 Prevention: A Case Study at Poltekkes Kemenkes Palu

5M Strategy for COVID-19 Prevention: A Case Study at Poltekkes Kemenkes Palu

Amsal Amsal Zainul Zainul Fahmi Hafid*

Department of Sanitation, Poltekkes Kemenkes Palu, Palu 94328, Indonesia

Department of Nursing, Poltekkes Kemenkes Palu, Palu 94328, Indonesia

Department of Nutrition, Poltekkes Kemenkes Palu, Palu 94328, Indonesia

Corresponding Author Email: 
fahmihafid@poltekkespalu.ac.id
Page: 
1851-1856
|
DOI: 
https://doi.org/10.18280/ijsdp.180620
Received: 
7 March 2023
|
Revised: 
10 May 2023
|
Accepted: 
17 May 2023
|
Available online: 
27 June 2023
| Citation

© 2023 IIETA. This article is published by IIETA and is licensed under the CC BY 4.0 license (http://creativecommons.org/licenses/by/4.0/).

OPEN ACCESS

Abstract: 

This study aimed to implement 5M risk communication strategies to prevent COVID-19 at Poltekkes Kemenkes Palu. A cross-sectional design was utilized, and data was collected from 642 participants using a random sampling technique and Google forms distributed through social media. Variables measured included age, gender, status, ethnicity, religion, place of residence, monthly expenses, and risk prevention communication strategies such as wearing masks, washing hands, keeping distance, staying away from crowds, and reducing mobility. The data was analyzed using chi-square tests and binary logistic regression. Results revealed that wearing masks and staying away from crowds were the most significant factors in preventing COVID-19. Participants who never/rarely wore masks were 2.3 times more likely to be infected with COVID-19, while those who never/rarely stayed away from crowds were 2.8 times more likely to be infected. The age group of 40-60 years was identified as being the most at risk, and the study suggests that they should reduce crowds and always wear a mask. In conclusion, this study emphasizes the importance of implementing COVID-19 prevention risk communication at Poltekkes Kemenkes Palu. It provides valuable insights into the significant factors that can reduce the risk of COVID-19 infection, particularly the importance of wearing masks and staying away from crowds. The abstract does not have any major grammatical errors or logical inconsistencies. However, it could be improved by including a brief statement on the practical implications of the study's findings and the potential for future research.

1. Introduction

The COVID-19 pandemic has caused a significant global impact with confirmed cases and deaths reported in numerous countries. The virus spreads through human-to-human transmission, with contact being the primary means of infection [1, 2]. To reduce the spread of the virus, public health officials recommend social distancing, hand washing, avoiding face touching, and maintaining distance from others [3]. The World Health Organization has also stressed the importance of regular hand washing to prevent the spread of the virus [4].

Effective risk communication is essential in responding to the pandemic, particularly given the high rates of infection and lack of therapeutic measures [5]. Poor risk communication can lead to hoarding behavior and shortages of necessary supplies, such as personal protective equipment and medication [6]. Good risk communication can reduce public anxiety and minimize the intensity of the response to a health emergency [7]. Therefore, it is critical to integrate risk communication into public health emergency response efforts.

The COVID-19 pandemic has also disrupted the education sector, with schools closing in more than 160 countries [8]. Universities worldwide are unsure of the duration of the crisis, and educational disruptions affect millions of students [9]. To address these disruptions, educational institutions are implementing online learning strategies, including application-based learning and Internet technology [10, 11].

As an agent of change, higher education is expected to act in risk communication interventions to prevent the spread of COVID-19. Therefore, a scientific approach with measurable steps is necessary to design effective communication strategies. Factors related to risk assessment can be developed into recommendations for COVID-19 risk communication. The aim of this study is to analyze the implementation of 5M risk communication (washing hands, wearing masks, maintaining distance, staying away from crowds, and reducing mobility) to prevent COVID-19 at Poltekkes Kemenkes Palu, which has an academic community of more than 2,000 people in Central Sulawesi, Indonesia [12-14].

The Poltekkes Kemenkes Palu has an academic community of around 2,190 people in Palu, Poso, Toli-Toli, and Luwuk. This study aimed to analyze the implementation of 5M risk communication (washing hands, wearing masks, maintaining distance, staying away from crowds, and reducing mobility) to prevent COVID-19 at the Poltekkes Kemenkes Palu.

2. Method

2.1 Types of research

It was a quantitative research design, cross-sectional design, and research location at Poltekkes Kemenkes Palu from April – November 2022. The total sample was 642 people, random sampling technique where data collection used kobocollect and distributed using social media such as WhatsApp and Facebook. The research team validated the data to ensure that those who filled out the questionnaire were the academics of the Poltekkes of the Ministry of Health in Palu by attaching Student Identity Cards for students, and employee identification cards for lecturers and staff.

2.2 Research variables

Research variables included age, gender, the status of students or staff, lecturers, academics, ethnicity, religion, place of residence, amount of monthly expenses, information exposure, cell phone ownership, smartphone ownership, laptop ownership, access to free information, access to masks, access to running water, and support from educational facilities. Risk prevention communication efforts included: washing hands, wearing masks, maintaining distance, staying away from crowds, and reducing mobility.

2.3 Statistical analysis

A chi-square test was performed to evaluate the relationship between variables. Variables significant at the 0.25 level were included in the multivariate analysis and assessed by binary logistic regression. Adjusted odds ratio (AOR) and 95% confidence interval (CI) were analyzed using Stata version 15.1.

2.4 Research ethics

This research has received ethical feasibility from the ethics committee of the Poltekkes Kemenkes Palu, number 0023/KEPK-KPK/IV/2022, dated 05 April 2022, and a research permit from the director of the Poltekkes Kemenkes Palu, Number LB.02.01/3.1/0779.1/IV/2022 dated 28 April 2022.

3. Results

3.1 Characteristics of respondents

Table 1 show that respondents aged <20 years dominated the number of respondents (64.8%). Most of them were female (84.3%), students of the Poltekkes Kemenkes Palu (94.1%), Bugis ethnicity (35.7%), Muslim (87.5 %), live in Luwuk (40.5%), had no history of chronic disease (97.2%), and total expenditure ≤ IDR 1,200,000 (65.6%).

Table 2 show that respondents' trust in sources of information related to COVID-19 was successively highest for Health Workers (89.72%), Ministry of Health (88.79%), WHO (88.63%), National COVID-10 Website (86.92%), Hotline COVID-10 (84.89%), Television (72.90%), Newspapers (61.37%), Radio (56.70%) and the lowest trust in information originating from influencers (38.16%).

Respondents stated that about 18.2% had been infected with COVID-19, and 99.2% had received COVID-19 vaccinations. The distribution of respondents who had received Vaccine 1 was 99.2% (Table 3).

Respondents who carry out the implementation of 5M risk communication stated that they frequently/always wash their hands (54.83%), wear masks (51.56%), reduce mobility (29.60%), keep their distance (28.50%), and away from crowds (27.26%) to prevent COVID-19 at the Poltekkes Kemenkes Palu (Table 4).

Cross-tabulation of the incidence of COVID-19 infection with the variables age, gender, education and employment status, location, history of chronic disease, and the amount of expenditure at the Poltekkes Kemenkes Palu shows that as age increases, the incidence of being infected with COVID-19 also increased (p=0.000). The percentage of lecturers and staff infected with COVID-19 was also higher than students (p=0.000). The incidence of COVID-19 infection between locations was also significant, where the percentage of cases of COVID-19 infection in Palu and Poso was higher than in the Luwuk and Toli-Toli areas (p=0.000). The incidence of being infected with COVID-19 was more common in people with a history of chronic disease (p=0.021). Meanwhile, the amount of spending did not affect the incidence of being infected with COVID-19 (p=0.423) (Table 5).

Respondents who always wear masks had a lower prevalence of being infected with COVID-19 compared to those who seldom used masks (p=0.021). Respondents who always stay away from crowds had a lower prevalence of COVID-19 infection than those who rarely (p=0.023). Respondents who always reduced their mobility had a lower prevalence of COVID-19 infection than those who rarely (p=0.017) (Table 6).

Table 1. Characteristics of respondents

Characteristics

N

%

Age

 

 

<20 y.o

20-40 y.o

40-60 y.o

416

205

21

64.8

31.9

3.3

Gender

 

 

Male

Female

101

541

15.7

84.3

Status

 

 

Student

Staff

Lecturer

604

17

21

94.1

2.6

3.3

Ethnic group

 

 

Kaili

Bugis

Pamona

Saluan

Jawa

Gorontalo

Others

185

229

26

50

60

54

38

28.8

35.7

4.0

7.8

9.3

8.4

5.9

Religion

 

 

Islam

Christian

Catholic

Hindu

562

68

3

9

87.5

10.6

0.5

1.4

Location

 

 

Palu

Poso

Toli-toli

Luwuk

199

101

82

260

31.0

15.7

12.8

40.5

History of chronic disease

 

 

Yes

No

18

624

 

Total Expenditure

 

 

≤ IDR 1,200,000

>1,200,000

421

221

65.6

34.4

Total

642

100

Table 2. Distribution of respondents' trust in information sources related to COVID-19

Trust in the information sources

n

%

Television

 

 

Yes

No

468

174

72.90

27.10

Newspaper

 

 

Yes

No

394

248

61.37

38.63

Health workers

 

 

Yes

No

576

66

89.72

10.28

Social Media

 

 

Yes

No

298

344

46.42

53.58

Radio

 

 

Yes

No

364

278

56.70

43.30

Ministry of Health

 

 

Yes

No

570

72

88.79

11.21

WHO

 

 

Yes

No

569

72

88.63

1137

Hotline Covid

 

 

Yes

No

545

97

84.89

15.11

National Web of Covid

 

 

Yes

No

558

84

86.92

13.08

Influencer

 

 

Yes

No

249

397

38.16

61.84

Total

642

100

Table 3. Distribution of respondents related to COVID-19 infection at Poltekkes Kemenkes Palu

Incidence of infection, vaccination, and type of vaccine

n

%

Infected with COVID-19

 

 

Yes

No

117

525

18.2

81.8

COVID-19 Vaccination

 

 

Yes

No

637

5

99.2

0.8

Types of COVID-19 Vaccines

 

 

Vaccine 1

Vaccine 2

Boosters 1

Boosters 2

637

423

265

16

99.2

66.4

41.6

2.5

Total

642

100

The most significant dominant factor in implementing risk communication for preventing COVID-19 at the Poltekkes Kemenkes Palu is the behavior of wearing a mask and staying away from crowds. Never/rarely wearing a mask could increase the risk of being infected with COVID-19 2.3 times more than often/always wearing a mask (AOR: 2.3 95% CI 1.41-3.7). Never/rarely away from crowds could increase the risk of being infected with COVID-19 2.8 times more than often/always wearing a mask (AOR: 2.8 95% CI 1.6-5.1). The age group of 40-60 years was the group most at risk of being infected with COVID-19 as much as 14.9 times compared to the age group <20 years (AOR: 14.9; 95% CI 5.7-39.0) (Table 7).

Table 4. Distribution of respondents who carry out the implementation of 5M risk communication for the prevention of COVID-19 at the Poltekkes Kemenkes Palu

Variable

n

%

Washing Hands

 

 

Never/Rarely

Often/Always

290

352

45.17

54.83

Wearing A Mask

 

 

Never/Rarely

Often/Always

311

331

48.44

51.56

Keep The Distance

 

 

Never/Rarely

Often/Always

459

183

71.50

28.50

Away From The Crowd

 

 

Never/Rarely

Often/Always

467

175

72.74

27.26

Reduced Mobility

 

 

Never/Rarely

Often/Always

452

190

70.40

29.60

Total

642

100

Table 5. Cross-tabulation of the incidence of COVID-19 infection with the variables age, gender, education and employment status, location, history of chronic disease, and amount of expenditure at the Poltekkes Kemenkes Palu

Variable

History of COVID-19 infection

p-value

No

Yes

n=525

%

n=117

%

Age

 

 

 

 

 

<20 y.o

20-40 y.o

40-60 y.o

374

143

8

89.90

69.76

38.10

42

62

13

10.10

30.24

61.90

0.000

Gender

 

 

 

 

 

Male

Female

79

446

78.22

82.44

22

95

21.78

17.56

0.313

Status

 

 

 

 

 

Student

Staff

Lecturer

506

8

11

83.77

47.06

52.38

98

9

10

16.23

52.94

47.62

0.000

Ethnic Group

 

 

 

 

 

Kaili

Bugis

Pamona

Saluan

Jawa

Gorontalo

Others

163

187

20

41

46

43

25

88.11

81.66

76.92

82.00

76.67

79.63

65.79

22

42

6

9

14

11

22

11.29

18.34

23.08

18.00

23.33

20.37

11.89

0.041

Religion

 

 

 

 

 

Islam

Christian

Catholic

Hindu

458

55

3

9

81.49

80.88

100

100

104

13

0

0

18.51

19.12

0

0

0.433

Location

 

 

 

 

 

Palu

Poso

Luwuk

Toli-Toli

149

75

72

229

74.87

74.26

87.80

88.08

50

26

10

31

25.13

25.74

12.20

11.92

0.000

History of chronic disease

 

 

 

 

 

Yes

No

11

514

61.11

82.37

7

110

38.89

17.63

0.021

Total Expenses

 

 

 

 

 

≤ IDR 1,200,000

> IDR 1,200,000

348

177

82.66

80.09

73

44

17.34

19.91

0.423

Table 6. Cross-tabulation between the history of COVID-19 infection and implementation of 5M risk communication for the prevention of COVID-19 at Poltekkes Kemenkes Palu

Behavior

History of COVID-19 infection

p-value

No

Yes

n=525

%

n=117

%

Washing Hands

 

 

 

 

 

Never/Rarely

Often/Always

236

289

81.38

82.10

54

63

18.62

17.90

0.813

Wearing A Mask

 

 

 

 

 

Never/Rarely

Often/Always

243

282

78.14

85.20

68

49

21.86

14.80

0.021

Keep The Distance

 

 

 

 

 

Never/Rarely

Often/Always

367

158

79.96

86.34

92

25

20.04

13.66

0.059

Away From The Crowd

 

 

 

 

 

Never/Rarely

Often/Always

372

153

79.66

87.43

95

22

20.34

12.57

0.023

Reduced Mobility

 

 

 

 

 

Never/Rarely

Often/Always

359

166

79.42

87.37

93

24

20.58

12.63

0.017

Table 7. Multivariate analysis of the history of being infected with COVID-19 with the implementation of 5M risk communication for the prevention of COVID-19 at the Poltekkes Kemenkes Palu

Variables

AOR

p-value

95% CI

Lower

Upper

Age

 

 

 

 

<20 y.o

1.0

 

 

 

20-40 y.o

3.4

<0.001

2.2

5.4

40-60 y.o

14.9

<0.001

5.7

39.0

History of chronic disease

 

 

   

Yes

2.1

0.179

0.7

5.9

No

1.0

 

 

 

Wearing Masker

 

 

 

 

Never/Rarely

2.3

0.001

1.4

3.7

Often/Always

1.0

 

 

 

Away from the Crowd

 

 

 

 

Never/Rarely

2.8

<0.001

1.6

5.1

Often/Always

1.0

 

 

 

4. Discussion

Designing communications to handle crises like COVID-19 requires a scientific approach with measurable steps to hit the target [13]. Communication is proven to have a positive impact that can increase one's motivation. Therefore, in terms of communication, someone needs accuracy, skill, and caution so that the motivation is under the expected goals. It is better if an individual equips himself with the skills of sending and receiving good information first rather than just going viral in cyberspace and thinking about the impact of the applied communication [15].

The most significant dominant factor in implementing COVID-19 prevention risk communication at the , the most significant is the behavior of wearing a mask and staying away from crowds. Problems that arise due to the pandemic include; first, there is no uniform understanding of the characteristics of the COVID-19 outbreak among the central and regional governments confusing information. Second, outreach was not carried out effectively; this can be seen in several cases of residents' rejection of the bodies of COVID-19 victims due to their lack of knowledge about this outbreak, which can potentially cause horizontal conflict. Third, even though the government has imposed Large-Scale Social Restrictions (PSBB), some are still active because they have to meet their daily needs. After all, it is doubtful that the promised compensation can guarantee to fulfill their daily needs [16].

One example of using virtual communication to prevent COVID-19 is using information and communication technology in the Halodoc application as a telemedicine check for COVID-19 to prevent the spread of the Coronavirus [17]. Chesser's research (2020) reported that when asked where students had heard about COVID-19, most reported it on the Internet and social media. Students reported a basic knowledge of COVID-19, but only a few students (18%) correctly identified the three signs and/or symptoms of COVID-19 [18]. Searches related to COVID-19 and face masks in Taiwan increased rapidly after the announcement of Taiwan's first imported case and peaked when locally acquired cases were reported. However, searches for hand washing have gradually increased during mask shortages [19].

Communication noise was identified in the process of handling COVID-19 in NTB. The noise is physical, technical, semantic, and psychological noise. Physical noise impacts people with disabilities because they receive less attention. Technical noise impacts distributing of aid and socializing during the COVID-19 outbreak. Semantic noise causes people to lack insight into the concepts used by the government. Psychological noise keeps people from following the government's appeal [20]. Jelahut [21] proposes that the government actively socialize and educate all matters related to COVID-19 information to avoid misunderstandings among the public.

In many countries, people have demonstrated good social discipline and continue to trust the government and the scientific advice they receive [22]. Social media culture in Indonesia can act as a teacher; it educates the public and stimulates the latest research related to COVID-19. It can be a public health service education; directing the public to their websites and landing pages for the latest and most reliable COVID-19 related information; marketing innovative services such as health care social fund services; posting related case information, photos, and results (with permission) related to COVID-19 to educate the public; sharing reviews and testimonies of recovered patients as motivation and early prevention efforts; and providing support between Indonesian citizens in dealing with the COVID-19 pandemic [23].

Research in China assessed the prevalence of psychological symptoms in college students and identified their association with health risk communication and social media. In addition to demographics, information on health risk communication and social media was collected, and a symptom checklist of 90 Phobia and health anxiety inventory subscales was used to assess psychological symptoms among 1676 college students in China and the results show that the prevalence of panic and health anxiety is 17.2% and 24.3%, respectively [24]. Regarding risk communication, understanding the risk of COVID-19 is a protective factor against panic [25]. Knowledge of prognosis, precautions, and use of face masks was shown to be a protective factor in predicting health anxiety. Perception, influence by global spread, and impact on contact were identified as significant risk factors associated with health anxiety [24]. Regarding social media, reliance on mainstream media is considered a protective factor against health anxiety [26]. Health risk communication and social media use are important for predicting psychological symptoms, especially health anxiety.

5. Conclusions

In conclusion, this study highlights the importance of implementing COVID-19 prevention risk communication at the Poltekkes Kemenkes Palu. The behavior of wearing a mask and staying away from crowds were found to be the most significant factors in reducing the risk of COVID-19 infection. The age group of 40-60 years was identified as being the most at risk, and the research suggests that they should reduce crowds and always wear a mask.

However, this study has some limitations. Firstly, it was conducted in only one institution, which may limit the generalization of the findings to other settings. Secondly, the study was conducted using a cross-sectional design, which does not allow for the establishment of causal relationships between variables.

In future research, it would be beneficial to investigate the effectiveness of different risk communication strategies on COVID-19 prevention behaviors among various age groups and populations. Additionally, qualitative studies may provide deeper insights into the underlying reasons behind the observed behaviors and attitudes towards COVID-19 prevention measures. Finally, longitudinal studies could provide more robust evidence regarding the impact of risk communication interventions on the incidence and transmission of COVID-19.

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