Human culture is the accumulation and evolution of results produced by countless design exercises. However, the process from which such design emerges lacks a solid scientific theory. Long-term sustainability issues and obsolete designs that stemmed from the Modern Era force to discover new boundaries and innovative design possibilities. This analysis starts by making reference to life’s biological laws and the biophysical boundaries to which all living beings are constrained in order to propose a model that links restriction and capacity to four evolutionary strategies (Status Quo, Survival, Transformation, Growth). The latter is related to cultural evolu-tion, which identifies human culture as a phenomenon that stays within life’s general evolution. The proposed model links evolutionary strategies to the design goals chosen by people and to the fundamental philosophical blocks that are consistent with each option presented by the model. At the end a new possibility is identified for moving forward into a transformational future supported by social technologies of metabolic design which can avoid change towards an authoritarian post-modernity.
constructal, cultural evolution, design, economics, philosophy, post-modernity
 Enkvist, P., Nauclér, T. & Rosander, J., A cost curve for greenhouse gas reduction. The Mckinsey Quarterly, 4(1), 2007.
 Kaku, M., Visions: How Science Will Revolutionize the 21st Century, Anchor Books: New York, pp. 3–19, 1997.
 Zaltman, G., Marketing Metaphoria, Harvard Business Press: Boston, pp. 47–61, 2008.
 Zaltman, G., How Customers Think, Harvard Business Press: Boston, pp. 65–71, 2003.
 Nielsen, P., A new molecule of life. Scientifi c American, December 2008.
 Rubí, M., Does nature break the second law of thermodynamics? Scientifi c American, October 2008.
 Wikipedia, www.wikipedia.org/negenthropy, online June 10, 2009.
 Brillouin, L., Negentropy. Journal of Applied Physics, 24(9), pp. 1152–1163, 1953. doi:http://dx.doi.org/10.1063/1.1721463
 Kleiber, M., Body size and metabolic rate. Physiological Reviews, 27, pp. 511–541, 1947.
 Pianka, E., On r and K selection. American Naturalist, 104, pp. 592–597, 1970. doi:http://dx.doi.org/10.1086/282697
 Darwin, C., The Origin of Species, John Murray: London, 1859.
 Shermer, M., Darwin misunderstood. Scientifi c American, p. 34, February 2009. doi:http://dx.doi.org/10.1038/scientificamerican0209-34
 Kropotkin, P., Mutual Aid: A Factor of Evolution, Forgotten Books: London, (Conclusion), 1902.
 Liebig, J., Familiar Letters on Chemistry, John Gardner: London, p. 60, 1844.
 Kauffman, S., The Origins of Order: Self Organization and Selection in Evolution, Oxford University Press: New York, pp. 643–646, 1993.
 Teilhard, P., The Phenomenon of Man, Evergreen Review: New York, p. 429 (e-book location), 2009.
 International Energy Agency (IEA), World Energy Outlook 2008, IEA: Paris, pp. 386–388, 2006.
 United Nations Development Programme (UNDP). www.undp.org
 Popper, K., The Open Society and Its Enemies, Routledge: London, 1945.
 Zak, P., The neurobiology of trust. Scientifi c American, pp. 62–67, June 2008.
 Llano, C., Función, Plan y Proyecto. Tópicos, 10, pp. 25–59, 1996.
 Pérez, J., Liderazgo y Ética en la Dirección de Empresas, Deusto: Madrid, 1998.
 De la Isla, C., De la perplejidad a la utopía, ITAM: Mexico, pp. 133–152, 1998.
 Llano, C., Sistemas Versus Persona, McGraw Hill: Mexico, pp. 1–35, 2001.
 Rand, A., Atlas Shrugged, Penguin Group: New York, 1957.
 Festinger, L., A Theory of Cognitive Dissonance, Stanford University Press: California, 1957.
 Heilbroner, R. & Thurow, L., Economics Explained, Simon & Schuster: New York, pp. 11–25, 1998.
 Stern Review on the Economics of Climate Change; HM Treasury, U.K. Economic Service, Online, www.hm-treasury.gov.uk/sternreview_index.htm
 World Population Estimate; United States Census Bureau, International Database, Online, www.census.gov/ipc/www/idb/worldpopinfo.php
 The 2007 Index of Democracy; The Economist, Intelligence Unit, Online, www.economist. com/media/pdf/democracy_index_2007_v3
 Watts, D., Too big to fail? How About Too Big to Exist?. Harvard Business Review, p. 16, June 2009.
 Bejan, A. & Lorente, S., Constructal theory of generation of configuration in nature and engineering. Journal of Applied Physics, 1004, 2006.