This paper aims to analyze the process and features of design team innovation. To this end, a 3D model was proposed for design team innovation based on design-driven innovation theory. The three dimensions include technology, market and design. After detailing the innovation process of design teams, the author analyses the innovation path of three types of enterprises: those primarily driven by design in innovation (design-oriented enterprises), those both driven by design and technology in innovation (design & technology-oriented enterprises), and those not primarily driven by design in innovation (design-assisted enterprises). The research findings provide references for relevant design enterprises and government decision-making departments.
design team innovation, 3D model, innovation path
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