Driving Factors of Sustainable Transportation: Satisfaction with Mode Choices and Mobility Challenges in Oxfordshire and Hamburg

Driving Factors of Sustainable Transportation: Satisfaction with Mode Choices and Mobility Challenges in Oxfordshire and Hamburg

Kimberly Tatum Katie Parnell Tuba Inal Cekic Joerg Knieling

Hafencity University Department of Planning and Regional Development, Germany

Oxfordshire County Council Innovation Hub, UK

Humboldt University-Berlin and visiting scholar at Hafencity University, Germany

Hafencity University Chair of Planning and Regional Development, Germany

Page: 
55-66
|
DOI: 
https://doi.org/10.2495/TDI-V3-N1-55-66
Received: 
N/A
|
Revised: 
N/A
|
Accepted: 
N/A
|
Available online: 
N/A
| Citation

OPEN ACCESS

Abstract: 

Recent decades have seen a shift towards more sustainable transport and support of more balanced development of all modes of transport by many governments, with scholarly articles contributing to the discourse. However, users’ attitudes and satisfaction with existing modes of transport determine ultimate acceptance of new transport opportunities. Inclusion of the public is also essential to make a change towards new and more sustainable mobility choices. Accordingly, travel satisfaction as a source of travel mode choice is a significant aspect in the analysis of urban mobility. Different travellers with varying mode choices have different needs and priorities, influencing appreciation of and satisfaction with various aspects of travel.

This paper investigates key factors influencing individual travel behaviours for different travel modes by examining the interactions of mode choice and traveller satisfaction with mobility challenges. Primary data were collected through online surveys conducted as a part of the EU-Horizon 2020-funded Cities-4-People project. Quantitative data were collected to analyse the socio-demographic charac- teristics of citizens moving daily in the city, their routes, mobility challenges and satisfaction with travelling. This paper presents the findings of the survey conducted in Hamburg-Altona (Germany) and Oxfordshire (UK).

Survey results confirm previous findings and contribute additional evidence suggesting that the main sources of satisfaction from sustainable transportation modes appear to be service quality and infrastructure. Deeper consideration of satisfaction by mode usage allows for some pronounced differences between user types to be analysed.

Keywords: 

mobility challenges, sustainable mobility, travel behaviour, travel mode choice

  References

[1] Freie und Hansestadt Hamburg, Radverkehrsstrategie für Hamburg, available at https://www.hamburg.de/contentblob/129682/9d37bbb142c189e8a3ddad3d4566d896/data/radverkehrsstrategie-fuer-hamburg.pdf, 2007.

[2] Krizek, L.J. & El-Geneidy, A., Segmenting preferences and habits of transit users and non-users. Journal of Public Transportation, 12(2), pp. 71–94, 2007.

[3] Beirão, G., & Cabral, J. S. Understanding attitudes towards public transport and private car: a qualitative study. Transport Policy, 14(6), pp. 478–489, 2007.

[4] Middelkoop, M.V., Borgers, A. & Timmermans, H., Inducing heuristic principles of tourist choice of travel mode: a rule-based approach. Journal of Travel Research, 42(1), pp.75–83, Aug 2003.

[5] Kandt, J., Rode, P., Hoffmann, C., Graff, A. & Smith, D., Gauging interventions for sustainable travel: a comparative study of travel attitudes in Berlin and London. Transportation Research Part A: Policy and Practice, 80, pp. 35-48, Aug 2015.

[6] Cantwell, M., Caulfield, B. & O’Mahony, M., Examining the factors that impact public transport commuting satisfaction. Journal of Public Transportation, 12(2), pp. 1–21, 2009.

[7] Olsson, L.E., Friman, M., Pareigis, J. & Edvardsson, B., Measuring service experience: applying the satisfaction with travel scale in public transport. Journal of Retailing and Consumer Services, 19(4), pp. 413–418, May 2012.

[8] Ettema, D., Friman, M., Gärling, T., Olsson, L.E. & Fujii, S., How in-vehicle activities affect work commuters’ satisfaction with public transport. Journal of Transport Geography, 24, pp. 215–222, 2012.

[9] Abenoza, R.F., Cats, O. & Susilo, Y.O., Travel satisfaction with public transport: determinants, user classes, regional disparities and their evolution. Transportation Research Part A: Policy and Practice, 95, pp. 64–84, Nov 2016.

[10] Singleton, P.A., Walking (and cycling) to well-being: modal and other determinants of subjective well-being during the commute. Travel Behaviour and Society, 2018. DOI: 10.1016/j.tbs.2018.02.005.

[11] Lachapelle, U., & Noland, R. B. (2012). Does the commute mode affect the frequency of walking behavior? The public transit link. Transport policy, 21, pp. 26–36, 2012.

[12] Bundesministerium für Verkehr und digitale Infrastruktur (2018) Mobilität in Deutschland: Kurzreport Hamburg und Metropolregion, available at https://www. hamburg.de/contentblob/11914848/66802cb6f20f2b2e9d84c3da37054f5f/data/mid-2017-%E2%80%93-kurzreport-hamburg-und-metropolregion.pdf.

[13] Census Analysis-2011-Cycling to Work, Oxfordshire, available at https://webarchive. nationalarchives.gov.uk/20160105224307/http://www.ons.gov.uk/ons/rel/census/2011-census-analysis/cycling-to-work/2011-census-analysis---cycling-to-work.html.