The flow of an MHD clastico-viscous fluid past an infinite vertical porous plate with constant heat flux and chemical reaction in presence of heat source has been studied with the consideration of induced magnetic field. The mechanism of heat and mass transfer has been considered. The elastico-viscous fluid flow is characterized by Walters liquid (Model B'. A nalytical solutions to the coupled non-linear equations governing the flow are obtained by using regular perturbation technique. The expressions for velocity field, temperature field, concentration field, induced magnetic field, shearing stress at the plate are derived analytically. The rate of heat transfer and rate of mass transfer of the fluid flow in terms of Nusselt number and Sherwood number at the plate are also obtained in non-dimensional forms. The results are discussed graphically for the various values of elastic-viscous parameter. The importance of this problem is noticed in the field of chemical engincering and gcophysical applications.
mixed convection, Perturbation technique, induced magnetic field, Walters liquid (Model B')
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